Meet STEAMBOX I’ve discovered that once you get involved with technology the way we are at LivePicture, new ideas keep popping up. Of course, most of those ideas are seldom pursued because we’re all engrossed in improving and expanding our current companies. But something different happened last month. LivePicture founder, Steve Couchman, had been […]
Introducing a game-changer in vocational training! Read More »
Many years ago (in the last century) I beat the draft of 18 months and enlisted in the United States Army for three years. I wound up training for a unique job that called for a security clearance of “Top Secret”. I was also told that it was the same level of clearance held by
Do you have a “need to know”? Read More »
Are you a Squirrel or a Blue Jay? Over the last few years, my wife has thrown peanuts on our back deck to feed an ever-expanding battalion of squirrels. We are hosts to a wide variety: brown. black, gray, small red squirrels, social squirrels who dine together and, starting last winter, territorial bullies. These are
Squirrels and Blue Jays Read More »
How LivePicture works by Tom Scholl “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…” Charles Dickens wrote those words in the mid-1800s, but they could apply as well to the state of trade show exhibitors today. Imagine the
We have met the “they” and they are “we”. With apologies to Pogo By Tom Scholl, CMO, Live Picture I think I first noticed this when I was a copy supervisor at Young & Rubicam. Someone from the creative department would come into my office, flop into a chair and with a
We have met the “they” and they are “we”. Read More »
How I Impressed Arthur Godfrey by Tom Scholl Arthur Godfrey drastically changed radio starting in the 1940s. Instead of speaking to “all you folks out there in radio land” he spoke to “you” — individuals listening to their radios at work, in their homes and in their cars. As a result, Arthur became a
Dressing For Success Read More »
An argument with myself. In a recent blog on storytelling, I made a derisive reference to bullet points. I suggested they were something “story-killers” recommended to speed delivery of information. To be fair, I began to think that bullet points may have a place in marketing communications. Just may. This developed into an
A copywriter’s use of Bullet Points Read More »
Swoosh … Pop … Roll … Thump by Tom Scholl, CMO LivePicture This story goes back to the 1960’s in the hey-day of the Mad Men. I started at Campbell-Ewald (the agency that had the Chevrolet account) as a copy trainee in January of 1961. The training program was 18 months but you
Stories From Long Ago Read More »
by Tom Scholl, CMO, LivePicture, LLC What’s so important about storytelling? And why would we dedicate a blog to it? This is my first blog – hopefully the first of many. I’m Tom Scholl, Chief Marketing Officer of LivePicture, a company founded to help trade show exhibitors give visitors an experience far beyond what is normally
Hello, I’m Tom Scholl, Chief Marketing Officer of LivePicture. My team asked that I begin a blog. I’ve been writing marketing content (used to be called copywriting) for over 50 years. It should be easy….. I thought. Pick a subject and have at it.
Storytelling Pt. 2 Read More »
